Sales Management Essay Example | Topics and Well Written Essays - 1500 words - 4

Sales Management - Essay Example Direct mail incorporating an 800 number can be used similarly to the Yellow Pages, as can advertising in many other media.  «Outbound telemarketing takes many forms, but it most resembles traditional, unsolicited door-to-door sales. Contacts are made through cold calls (random), warm calls (referrals) or hot calls (customer-initiated requests for information)†2. For example, manufacturers who were primarily communicating with customers through nonintegrated channels are now finding it is possible to reach them also through telemarketing efforts at a substantially lower cost than other integrated channel alternatives. In this case, manufacturers increase their channel control by adding an additional in-house channel (telemarketing) while keeping cost efficiency high through the application of information technology. At the same time, firms must move with caution as the increase in integration is likely to result in less flexibility. However, the net result is that new technolo gies allow firms to enter customer segments much more easily than before. In other words, market entry barriers are no longer so high, as new technologies enable firms to enhance market coverage while containing costs3. Both direct selling and direct marketing make wide use of telemarketing techniques. Studies noted earlier show that the public perceives some disadvantages in buying from a telemarketing firm. Evidence also exists that image questions still haunt the perceived legitimacy (e.g., pyramids) and ethical propriety of direct selling, as well of selling in general4. Major negative factors attributed to telemarketing by a cross section of consumers are high-pressure selling, unreliable salespeople, and loss of contact after the sale. While some instances of these behaviors undoubtedly exist, they are far from endemic to the industry. These image problems should be addressed and alleviated job satisfaction, commitment, and productivity and

INTERPRETING CRIME AND CRIMINALS SC2034C Essay Example | Topics and Well Written Essays - 750 words

INTERPRETING CRIME AND CRIMINALS SC2034C - Essay Example I used textual /narrative analysis to evaluate the effectiveness of the programs and the interview. It has been found out the vital successes have been obtained from the current methods of addressing crime prevention in Southwark, which could serve as reference for other related researches and studies. My report focuses on teenage anti-social behaviour and the effectiveness of the current methods such as the Anti-Social Behaviour Order (ASBO) and the Karrot Project implemented by the local council in cooperation with the police of Southwark. Teenage anti-social behaviour covers a variety and a number of deviant acts that cause disturbance to other people within a certain jurisdiction. Because of the relatively significant number of teens in Southwark and their propensity to exercise anti-social behaviour, such focus is important to study. It has been a topic of interest primarily because it is a widespread reality that takes its toll on residents and other people. Hence, a lot of methods, programs and initiatives have been proposed to combat this ever-growing problem but no particular research study focuses on the effectiveness of such methods. Anti-social behaviour per se has been a topic of numerous researches and studies as this has been a worldwide reality drawing sociological , cultural and logical bases. However, the effectiveness of ASBO and other current methods to prevent anti-social behaviour have not been fully explored. Hence, I am making this report. I will use a qualitative research approach to discuss teenage anti-social behaviour and evaluate the current methods and programs undertaken by the locality of Southwark to address this. I will also use a case study on teenage anti-social behaviour together with my interview with Sergeant Levick, Coordinator of Anti-social behaviour of Southwark Police to evaluate the ASBO and the Karrot Project in light of the use of narrative